Our management team has over 90 years of combined experience in business development, entrepreneurship, advertising, marketing and technology.

Mission Statement:

To position consumer's one touch away from the information they need from the brands and content publishers they choose.

Our Unique Value Proposition:

TruPing connects people to the brands they choose through the touch of 1-button.

All consumers can now retrieve the information they need, such as; offers, discounts, retail locations, online information, product updates, and contact details to help them choose when, where and with whom they want to stay connected.

TruPing provides a simple way for consumers to get and stay connected to the brands and content publishers they choose.

By listening to consumers requests we qualify the responses they receive, and deliver branded content on-demand. TruPing advertisers control the content that our system delivers through our secure self-service web 2.0 applications.

TruPing eliminates the need for camera-phones, barcode readers, short codes and other technical requirements. TruPing communicates with the tools every mobile phone user already has and only requires the ability to press one button, and the ability to either speak a keyword or tap short (as few as one digit) strings of numbers on their keypad.

Consumers want information to make purchasing decisions. TruPing delivers relevant branded content, offers, promotions and other crucial data consumers use to make informed decisions.

• According to Nielson, only 37% of the population in the U.S. has Internet access on their mobile phone.
  
  Less than 16% of those who have Internet access on their phone, use it.

TruPing delivers your branded content to all mobile phone users, all carriers, all types of handsets, with any type of service plan, which enables us to connect with all generations.

TruPing is based in New York City, with representatives in Florida and New England. We are expanding to the West Coast through partnerships nationwide and will expand overseas through channel partners internationally.

Meet the Team

Steven Van Praagh, Founder

Steven was the founding partner of The Growth Cycle, LLC in 2001, an early Web 2.0 application development company specializing in Ruby on Rails and e-commerce development. Steven was also founder of PrintingResponsibly.com, established in 2004, as an early mover in Green Business services. Using his wide range of skills, Steven has built sold two e-commerce businesses using designed, built and owned SaaS model web applications. Steven spent fifteen years in the marketing communications industry. His experience includes Sales and Marketing with Canon in their graphic systems division, The Colad Group as a marketing solutions company and founder of the commercial packaging division of LP Thebault, a $100M commercial printing and packaging company. Steven previously built and sold PrintPromotion.com, hailed as an early mover in the Web 2.0 platform and one of the first e-commerce applications using the now mainstream programming framework, Ruby on Rails. Steven's significant experience as a marketing communications specialist offers further depth of experience to the TruPing team.

Angela Ciccotti, Co-Founder

Angela is a senior executive with 30 years of broad leadership experience including domestic and international experience with Clear Channel Communications and Time Warner Inc. divisions. Angela was head of new business development for Clear Channel Outdoor, the $1 billion division of the NYSE global advertising and media company. Angela brings a background of significant multi-industry senior-management experience in marketing and business development. Her expansive experience in both product and service companies within large established and mid-size companies, start-ups and turnarounds provides expertise in marketing, product development and implementation. Angela’s business acumen, customer focus, and entrepreneurial spirit were nurtured, as she grew up working in the family business. Angela holds an MBA degree from George Washington University and a B.A. degree in Marketing from the University of South Florida.

David Dinin, Advisor and Founding member

David Dinin is a senior executive with extensive U.S. and international management experience and forty years’ proven ability to manage products, technology, manufacturing, engineering human resources and services. David co-founded and is now a Partner of Enable Capital, a Wall Street-based company focused on secured financing. In addition he is President and CEO of Enable Advisors a technology development and consulting company. He was President and CEO of Robocom Systems, NASDAQ-based software company with a leading position in the automation of logistics and supply chain solutions to Fortune 500 companies. Among his other leadership positions, David was the President and of Linotype Corporation where he was responsible for product development of over 100 new products including the introduction of the worlds first Adobe PostScript based pre-press systems as well as manufacturing, logistics and revenue growth from $30 to over $300 million. David’s education includes: Advanced Management Seminars, finance and accounting, Babson College; Graduate courses, New York University, Graduate School of Business, and a B.A., Liberal Arts, Hofstra University.

Spencer Bartels, Head of Sales and Marketing, and Founding partner

Spencer has consulted major brands in the out-of-home advertising industry with Kubin Nicholson, music entertainment, 3D and photographic industries with M3, and as an entrepreneur for the past 5 years. While spending the prior 10 years selling advertising services, Spencer has cultivated relationships at the CEO level of Fortune 500 companies, including major retailers, fashion brands, cosmetic brands, media buying groups, ad agencies and the music industry. Having helped shape the competitive strategies for several corporations in heavily competitive markets, Spencer has achieved budgets and marketing goals by building long-lasting relationships with brand-name companies.